Our Mission

Sports Financial Advisors Association Mission

The SFAA is the Non-Profit organization for the Education and Networking resources for Advisors working in Professional Sports. The SFAA’s goal is to further the Education of student, professional and retired athletes in order to create an environment that fosters better financial decisions as well as development of a post career plan for all athletes.

Established in 2004, Sports Financial Advisors Association is an organization for the education and promotion of financial advisors dedicated to working with professionals in the sports arena. As the only non-profit organization of its kind – all sports, all financial – we serve an ever-growing population of active and retired professional athletes and their families.

The organization was created to promote a network of licensed financial professionals that will bring its years of collective educate professional athletes, coaches, players associations, and athletic organizations.

“On many levels, sports professionals have unique financial needs beginning with careers that can place them in a position of great wealth,” commented co-founder Femi Shote.

“However,” he added, “there is a long list of challenges that can change that status almost immediately including short careers, financial mismanagement and fraudulent investments. The SFAA seeks to attract members who are licensed specialists in their respective financial fields and are dedicated to serving and understanding the unique needs of sports professionals.”

Sports Financial Advisors Association Vision

Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families. Further, we believe that each person in the life of a professional athlete is uniquely accountable for helping the athlete develop and practice financial literacy as a life skill.

We believe that Athletes that are financially successful will, by their philanthropic nature, be assets to the community and be able to give back to society. It is our responsibility as those that support the athletes during their success to equally support them after their careers are completed. It is our responsibility to help them during their careers to support and prepare the post career planning.

The SFAA is built on three tenants of services that are necessary for the success for any advisor or athlete or former athlete.

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