Established in 2004, Sports Financial Advisors Association is an organization for the education and promotion of financial advisors dedicated to working with professionals in the sports arena.  As the only non-profit organization of its kind – all sports, all financial – we serve an ever-growing population of active and retired professional athletes and their families.

The organization was created to promote a network of licensed financial professionals that will bring its years of collective educate professional athletes, coaches, players associations, and athletic organizations.

“On many levels, sports professionals have unique financial needs beginning with careers that can place them in a position of great wealth,” commented co-founder Femi Shote.

“However,” he added, “there is a long list of challenges that can change that status almost immediately including short careers, financial mismanagement and fraudulent investments. The SFAA seeks to attract members who are licensed specialists in their respective financial fields and are dedicated to serving and understanding the unique needs of sports professionals.”

Our Vision

Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families.  Further, we believe that each person in the life of a professional athlete is uniquely accountable for helping the athlete develop and practice financial literacy as a life skill.

In order to actualize our vision, we operate as an interconnected group of councils, each having a specific set of objectives and goals designed to engage members in our vision from year to year.


Serve – Don’t Just Join

Our new directive is Serve – Don’t Just Join.  We require that new members bring your brainpower and expertise to the organization and work with our sports professional partners on whichever council is the most appropriate outlet for your talent.

We understand that you want meaningful engagement from your professional association and we have devised a way to actualize our vision and meet the needs of our membership while serving a greater good.

Click the table below for more information about the objectives of each council.

Board of Directors

Jonathan Miller
Jonathan MillerPresident & CEO
Mitchell Halpern
Mitchell HalpernDirector of Sports and Entertianment Accounting Services
Ted Young
Ted Young
Bruce Ritter
Bruce Ritter

Board Members Emeritus

Femi Shote
Femi Shote
Michael Misner
Michael Misner