Develops best practices and

other educational foundations

the association will promote



Integrates new members into SFAA

through engagement in councils

and expanding member benefits



Manages and oversees recruitment

of speakers, panelists, targeted guests

and agenda for the annual conference



Gathers, produces and publishes

content to engage targeted audiences

The Sports Financial Advisors Association
The 2016 International Financial Conference
for Sports and Entertainment

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Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families How will you be part of the solution?

Join a Council

Councils comprise our core operating system – they are the means by which we actualize our vision. Look at the councils and their objectives below to decide where you fit in.
Join a council

Become a Sponsor

Reach and engage our members and audience with a virtual presence on our website, on our social media platforms, or live at our annual conference.
Become Sponsor


If you want to be part of the solution but don’t have the time or energy to be an active participant in the campaign, make a donation to help underwrite the cost of the Financial Literacy campaign.


Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.
Latest Event



Members in the News Section


Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

Outside the Game: Brandon Lloyd is leading the charge for financial literacy

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months. I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager. Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years

I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

I support them and so should you.

Robert Raiola was featured on Bloomberg TV on January, 23, 2015.

Legality of taxing visiting teams’ players–the jock tax–under fire in Ohio. @SportsTaxMan explains on @BloombergTV:


Yankees trade Aroldis Chapman to Cubs for four players – CBSSports.com

The Yankees and Cubs agreed to a deal to send closer Aroldis Chapman to the Cubs in exchange for four players, both teams announced on Monday. The deal had been in the final stages since [...]

Olympic Officials Sanction Russian Athletes, but Stop Short of Complete Ban – New York Times

“I don’t think it was O.K. for them to pass the buck,” Ms. Williams said of the committee’s deference to sports organizations. “If there are Russian athletes who do meet the criteria, it’s going to [...]

White Sox send Chris Sale home for ‘clubhouse incident’ – USA TODAY

USA TODAY Sports 8:16 p.m. EDT July 23, 2016 Chris Sale leads the American League with 14 wins and has a 3.18 ERA.(Photo: Joe Nicholson, USA TODAY Sports) Chicago White Sox ace Chris Sale was [...]

How Warriors president Rick Welts influenced the NBA’s All-Star Game move – USA TODAY

NBA commissioner Adam Silver speaks at a press conference at Barclays Center.(Photo: Brad Penner-USA TODAY Sports) In a ballroom at the Wynn hotel and casino in Las Vegas two weeks ago, NBA Commissioner Adam Silver, [...]

What Pro Athletes Can Teach Us About Retirement Planning

Financially savvy athletes know how to live below their means and invest in their personal brand. The same goes for average Americans, too. Professional athletes earn huge sums of money at a young age, but [...]

College Basketball|NCAA Tournament: Middle Tennessee State Sets Tone on a Day of Upsets – New York Times

Photo Middle Tennessee players, left, whose No. 15-seeded team downed mighty Michigan State; Dayton’s Charles Cooke, right, after his team lost to Syracuse on Friday. Credit Jeff Roberson/Associated Press The odds looked strong for Michigan [...]

2015 Conference Sponsors

Morgan Stanley
Beyond The Game
Superstition Springs
Superstition Springs
Sentinel Rock
Legacy Granchise
Nevada Trust Company
Papa Murphy's
Nothing Bundit Cakes
Excel Sports
Superstition Springs
Legends of Basketball
StarCross Management
The 990 Company
Back Swing Golf Events
Rebound Network
Nick Lowery Youth Foundation
Jonathan Miller
Premier Southwest

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