Develops best practices and

other educational foundations

the association will promote



Integrates new members into SFAA

through engagement in councils

and expanding member benefits



Manages and oversees recruitment

of speakers, panelists, targeted guests

and agenda for the annual conference



Gathers, produces and publishes

content to engage targeted audiences

The Sports Financial Advisors Association
The 2016 International Financial Conference
for Sports and Entertainment

Are You Going ?
Register Here
Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families How will you be part of the solution?

Join a Council

Councils comprise our core operating system – they are the means by which we actualize our vision. Look at the councils and their objectives below to decide where you fit in.
Join a council

Become a Sponsor

Reach and engage our members and audience with a virtual presence on our website, on our social media platforms, or live at our annual conference.
Become Sponsor


If you want to be part of the solution but don’t have the time or energy to be an active participant in the campaign, make a donation to help underwrite the cost of the Financial Literacy campaign.


Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.
Latest Event

Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

Outside the Game: Brandon Lloyd is leading the charge for financial literacy

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months. I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager. Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years

I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

I support them and so should you.



Members in the News Section



Dodgers, ever resilient, knock off Nationals to set up showdown with Cubs – USA TODAY

The Dodgers beat the Nationals 4-3 in a classic NLDS Game 5 and will now face the Cubs in the NLCS. USA TODAY Sports Clayton Kershaw celebrates after getting the final out.(Photo: Brad Mills, USA [...]

Outwit, outplay, outlast? It’s not reality TV, it’s the Giants – ESPN

SAN FRANCISCO -- One of these days, one of these years, one of these decades, it's going to hit them. One of these days, one of these years, one of these decades, these miracle workers [...]

The Great Dallas QB Dilemma: Dak has a legit case, but Tony can win, too – ESPN

One debate ended in St. Louis on Sunday night, while another debate shows no signs of slowing down in Texas. The 4-1 Cowboys are one of the most surprising teams in football, and at the [...]

Tom Brady slays Browns for 406 yards, 3 TDs in return – NFL.com

Tom Brady's return to the lineup in Cleveland went exactly as you'd expect in a 33-13 victory. Here's what we learned: 1. Tom Brady (406 yards, three TDs) was locked in from his first throw [...]

Charlie Strong: Texas not desperate after Oklahoma loss – ESPN

DALLAS -- After a week in which both his school's president and athletic director backed him, Texas coach Charlie Strong responded to a 45-40 loss to No. 20 Oklahoma by saying he hopes the Longhorns [...]

MLB playoffs: San Francisco Giants vs. Chicago Cubs: LIVE score updates and stats (10/7/16); NLDS Game 1 – NJ.com

The San Francisco Giants face the Chicago Cubs in Game 1 of a best-of-five National League Divisional Series on Friday, Oct. 7, 2016. Johnny Cueto starts for the Giants against Jon Lester of the Cubs at Wrigley Field [...]

In association with the Sports Financial Advisors Association
The Just One Project is proud to announce the creation of a
Financial Literacy Program for Student Athletes

Learn more

2015 Conference Sponsors

Morgan Stanley
Superstition Springs
Superstition Springs
Sentinel Rock
Legacy Granchise
Nevada Trust Company
Papa Murphy's
Nothing Bundit Cakes
Excel Sports
Superstition Springs
Legends of Basketball
StarCross Management
The 990 Company
Back Swing Golf Events
Rebound Network
Nick Lowery Youth Foundation
Jonathan Miller
Premier Southwest

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