Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families How will you be part of the solution?

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Councils comprise our core operating system – they are the means by which we actualize our vision. Look at the councils and their objectives below to decide where you fit in.
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Reach and engage our members and audience with a virtual presence on our website, on our social media platforms, or live at our annual conference.
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If you want to be part of the solution but don’t have the time or energy to be an active participant in the campaign, make a donation to help underwrite the cost of the Financial Literacy campaign.


Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.
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Members in the News Section


Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

Outside the Game: Brandon Lloyd is leading the charge for financial literacy

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months. I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager. Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years

I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

I support them and so should you.

Robert Raiola was featured on Bloomberg TV on January, 23, 2015.

Legality of taxing visiting teams’ players–the jock tax–under fire in Ohio. @SportsTaxMan explains on @BloombergTV:


Gronkowski wonders if Obama was ‘wasted’ when he made his Deflategate joke – USA TODAY

Photo by Win McNamee/Getty Image A trip to the White House wasn’t just another stop on Rob Gronkowski’s party bus. When asked if he did any drinking during his visit […]

Preview: Yankees at Rays – Reuters

The New York Yankees struggled to a 3-6 start and it doesn’t get any easier as they continue their 10-game road trip by starting a three-game series against the […]

Record year for Raptors – Philly.com

Daily News Wire Reports Posted: Thursday, April 16, 2015, 12:16 AM DeMAR DeROZAN and the playoff-bound Raptors are ready to show Washington’s Paul Pierce that they have it. Kyle Lowry scored […]

Ike Taylor joins Troy Polamalu in retirement after 12 seasons – CBSSports.com

Ike Taylor joins Troy Polamalu in retirement after 12 seasons – CBSSports.com NFL Home Mock Drafts Draft Scores Standings Schedules Teams Players Transactions Rumors Super Bowl
Sports […]

How winning the Masters made Jordan Spieth into Under Armour’s hero – and … – Washington Post

By Drew Harwell April 13 at 10:34 AM Masters defending champion Bubba Watson places a green jacket on 2015 Champion Jordan Spieth at the 79th Masters Golf Tournament at Augusta National […]

Looks like another day for going low at Augusta National – Washington Post

Sergio Garcia, of Spain, hits on the first fairway during the fourth round of the Masters golf tournament Sunday, April 12, 2015, in Augusta, Ga. (David J. Phillip/Associated Press) By Paul Newberry | AP April […]