Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families How will you be part of the solution?

Join a Council

Councils comprise our core operating system – they are the means by which we actualize our vision. Look at the councils and their objectives below to decide where you fit in.
Join a council

Become a Sponsor

Reach and engage our members and audience with a virtual presence on our website, on our social media platforms, or live at our annual conference.
Become Sponsor


If you want to be part of the solution but don’t have the time or energy to be an active participant in the campaign, make a donation to help underwrite the cost of the Financial Literacy campaign.


Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.
Latest Event



Members in the News Section


Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

Outside the Game: Brandon Lloyd is leading the charge for financial literacy

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months. I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager. Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years

I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

I support them and so should you.

Robert Raiola was featured on Bloomberg TV on January, 23, 2015.

Legality of taxing visiting teams’ players–the jock tax–under fire in Ohio. @SportsTaxMan explains on @BloombergTV:


Cowboys QB Tony Romo out for season with fractured collarbone – ESPN

Full offseason should heal Tony Romo After the second clavicle injury of the season for Tony Romo, ESPN Injury Analyst Stephania Bell says the Cowboys quarterback will be out for the remainder of the season […]

Stafford’s five touchdowns help Lions torch Eagles – NFL.com

Matthew Stafford threw five touchdown passes as the Detroit Lions destroyed the plummeting Philadelphia Eagles 45-14 on Thanksgiving. Here is what you need to know: 1. Any questions about […]

Hall of Fame player Frank Gifford suffered from CTE, family says – ESPN

Family says Frank Gifford suffered from CTE ESPN investigative reporter Steve Fainaru reacts to the news that Frank Gifford suffered from CTE. Pro Football Hall of Famer Frank Gifford, who died this past […]

Steph Curry leads Warriors to 14-0 start as they hold off Bulls – ESPN

Warriors survive Bulls, improve to 14-0 SportsCenter Highlight of the Night: Stephen Curry scores 27 points in the Warriors’ 106-94 win over the Bulls. OAKLAND, Calif. — Until a couple of games ago, […]

Golden stake put through Clippers’ upset hopes – Los Angeles Times

The Golden State Warriors might just get through an entire NBA season without losing. It seems like an outrageous concept, but it can’t be much crazier than the way they continually wiped out huge […]

Tiger Woods proves he cares about Ryder Cup – ESPN

Tiger guaranteed role in 2016 Ryder Cup ESPN senior golf writer Bob Harig explains the significance of Tiger Woods being named a Ryder Cup assistant captain and discusses the chances that Woods can make the […]

2015 Conference Sponsors

Morgan Stanley
Beyond The Game
Superstition Springs
Superstition Springs
Sentinel Rock
Legacy Granchise
Nevada Trust Company
Papa Murphy's
Nothing Bundit Cakes
Excel Sports
Superstition Springs
Legends of Basketball
StarCross Management
The 990 Company
Back Swing Golf Events
Rebound Network
Nick Lowery Youth Foundation
Jonathan Miller
Premier Southwest