Develops best practices and

other educational foundations

the association will promote



Integrates new members into SFAA

through engagement in councils

and expanding member benefits



Manages and oversees recruitment

of speakers, panelists, targeted guests

and agenda for the annual conference



Gathers, produces and publishes

content to engage targeted audiences

The Sports Financial Advisors Association
The 2016 International Financial Conference
for Sports and Entertainment

Are You Going ?
Register Here
Our vision is to reverse the trend of athletes making fatal financial decisions by cultivating financial literacy as a life skill for student-athletes, active and retired professionals and their families How will you be part of the solution?

Join a Council

Councils comprise our core operating system – they are the means by which we actualize our vision. Look at the councils and their objectives below to decide where you fit in.
Join a council

Become a Sponsor

Reach and engage our members and audience with a virtual presence on our website, on our social media platforms, or live at our annual conference.
Become Sponsor


If you want to be part of the solution but don’t have the time or energy to be an active participant in the campaign, make a donation to help underwrite the cost of the Financial Literacy campaign.


Work sessions and educational seminars for council members; expert speakers and special presentations for student and professional athletes and their friends and family members; exclusive coverage for our journalist partners.
Latest Event

Hi, This is Brandon Lloyd. I played Professional Football for over 10 years.

Outside the Game: Brandon Lloyd is leading the charge for financial literacy

During my career I played across he nation for different teams, I lived in different cities and was never home for more than 6 months. I was either Traveling with the team, at Training Camp, or working on Pre Season Training. Although there was lots of change during my career, I had one constant and that was my Financial Business Manager. Jonathan Miller is a founder and the current president of the SFAA and has been my advisor for over 10 years

I believe in the SFAA’s vision to educate Athletes and their advisors. As a Member of the SFAA, Jonathan was able to develop the resources necessary to help me during my career and also help with my Post Career Planning.

Please JOIN and Support the SFAA in its continued efforts to assist financial advisors to atheletes as well as its goal to build financial literacy programs for Student and Professional Athletes.

I support them and so should you.



Members in the News Section



Kevin Durant’s season-long referendum has begun – Washington Post

By Tim Bontemps September 27 at 10:19 AM Kevin Durant went through media day Monday for the first time as a member of the Golden State Warriors. (Marcio Jose Sanchez/AP Photo) OAKLAND, Calif. – There [...]

LeBron will stand for anthem, says ‘scary’ to be parent now (Sep 26, 2016) – FOXSports.com

INDEPENDENCE, Ohio (AP) LeBron James has been horrified at the videos of police shootings and violence he's seen over the past few months. Like many Americans, he's anxious for change. He says it's not happening [...]

For South Florida Cubans, watching Jose Fernandez pitch felt like freedom – ESPN

Le Batard overwhelmed by news of Fernandez's death (1:48) Dan Le Batard reacts to the news that Marlins pitcher Jose Fernandez has died in a boating accident. (1:48) 8:03 PM ET Dan Le BatardESPN Close [...]

How Tennessee saved its season with an incredible comeback against Florida – FOXSports.com

It's been 11 years since Tennessee has beaten Florida in football, and for two quarters Saturday, it looked like that number would stretch to 12. Tennessee wasn't just bad to start the game against the [...]

The three most lasting impacts of Kevin Garnett’s revolutionary career – CBSSports.com

Kevin Garnett officially announced his retirement from the NBA on Friday, and over the next few days you'll hear a lot of talk about his numbers and other certain Hall-of-Fame credentials. And rightfully so. Garnett [...]

What we learned: No Brady, no problem for Pats in win – NFL.com

Fifteen years after the hit on Drew Bledsoe changed the course of New England Patriots history, Thursday's night's 27-0 Patriots (3-0) victory over the Texans (2-1) had a 2001 feel to it. Here's what we learned [...]

In association with the Sports Financial Advisors Association
The Just One Project is proud to announce the creation of a
Financial Literacy Program for Student Athletes

Learn more

2015 Conference Sponsors

Morgan Stanley
Superstition Springs
Superstition Springs
Sentinel Rock
Legacy Granchise
Nevada Trust Company
Papa Murphy's
Nothing Bundit Cakes
Excel Sports
Superstition Springs
Legends of Basketball
StarCross Management
The 990 Company
Back Swing Golf Events
Rebound Network
Nick Lowery Youth Foundation
Jonathan Miller
Premier Southwest

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